Syrp Landing Page Design

Role: Visual designer
Team: Marketing, UX

Genie II is a line of accessories by Syrp Lab, created for professional photographers and photography enthusiasts. Syrp’s own branding is distinct and their color theme is a distinct black and green. When designing a landing page for the Genie line to live on B&H website informing the user was the main goal. I kept the beautiful Syrp style for immediate brand recognition and layed out the page in a visually appealing way working with our copywriter to walk the user through a brief introduction and key highlights, product information and shopping links, comparison chart and app introduction.

As we approached launch, the vendor asked for revisions that would emphasize each product’s key features vs the existing central approach.t. I took out the bullet points and added icons for each product and extended the comparison chart. Video components were added instead of static imagery and a small testimonial segment concluded the page.

The page was launched in 2020 and is an integral part of Syrp campaigns till today.