B&H Sitewide Campaign - Pelican

Role: Visual designer
Team: Marketing, UX

As a visual designer for B&H I’m often asked by marketing to run a site wide campaign for one of our vendors. Case in point, Pelican cases (pan intended, haha).
Pelican designs and manufactures high-performance protective cases sold by B&H to cater to users looking to protect their gear. Their campaign included a customized design landing page displaying featured products, videos and a break down of key features of each product + CTAs and a comparison chart. Design focus as always was on inspirational travel imagery that tell a story, along with simple and legible typography and page architecture.

To promote the landing page and relevant Pelican products that were featured on it I created a homepage banner and mobile iterations. B&H has a set style guide for homepage banners with clear CTA and copy placement and that applies to the iterations as well. Such a campaign also requires Product banners to be placed on category and listings pages as well as a Brand store banner design (aka hero) or a deals page banner design. Below is a break down of these assets, implemented on the site after approval with various CMSs.