Depth of Field

B&H runs three big live events a year, requiring microsites that live inside the main B&H site. Depth of Field is one of them; a portrait, event and wedding conference taking place every year in late winter. The microsite is built on an online platform - ceros - and is being updated weekly. As such it needed to showcase the constant changing event details like speaker information, sponsors , schedule, etc. Built as a single page, the challenge was to make it both simple to use and simple to build - ceros buing a design to code tool so no developing is needed, all the work is done by the designer - while maintaining a clean and inviting look that focuses on the photography along with the main attractions. With a minimal color palette that accentuates the photographs and presents information in a clear and accessible way the site brought a record number of participants to the 2020 NYC event.

In 2021 - as can be seen in the image below, we decided to add a navigational component to facilitate the growth in content. Webinars, additional speaker presentations and artist critiques were added to enhance the experiencing for our growing user base.

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